Canon XEED

I was tasked with designing and animating the screen graphics for the presentation of the new Canon XEED native 4K projector. Using a mix of motion capture, camera tracking and motion graphics techniques, my role consisted in art direction, design and look development, 2D / 3D animation and compositing of the graphics onto the live footage.
Director: Robbie Brown
Producer: Brigitte Leicht
Lead Designer: Luis Ribeiro
3D Animation: Enrico Lambiase, Luis Ribeiro
2D Animation: Luis Ribeiro, Meena Ayittey
Client: Canon
Produced @ Tangerine Films
Year: 2017